Client

GBONK’s activewear collection is designed to cater to the needs of the Indian consumer base, offering a range of affordable and high-quality gym clothes for both men and women. The activewear apparel is crafted using breathable fabric, making it perfect for intense workout sessions, even in the harsh Indian climate. 

About

GBONK’s activewear collection is designed to cater to the needs of the Indian consumer base, offering a range of affordable and high-quality gym clothes for both men and women. The activewear apparel is crafted using breathable fabric, making it perfect for intense workout sessions, even in the harsh Indian climate. Whether you’re into yoga, running, or weightlifting, GBONK’s activewear apparel provides the perfect blend of comfort, style, and functionality.

GBONK is committed to revolutionising the Indian activewear apparel niche with its consumer-centric approach, where customer satisfaction is paramount. The startup understands that fitness is not just a trend but a way of life, and its activewear collection aims to empower individuals to achieve their fitness goals with confidence and style.

My Contribution.

As a digital marketing specialist in this startup company selling gym apparel in India, my contributions have been instrumental in building our brand and driving sales. Through my expertise in digital marketing strategies, I have helped this client establish a strong online presence and reach a wider audience. 

One of my key achievements has been the development and implementation of a comprehensive digital marketing plan that incorporates social media, email marketing, search engine optimisation (SEO), and paid advertising. By creating engaging content and leveraging various digital channels, I have successfully increased our online visibility and generated more leads

Problem Statement.

Gbonk, a startup that sells gym apparels clothes in India, needed to establish their online presence and increase brand awareness to drive sales. They had a website built and designed on Shopify, but they needed a comprehensive digital marketing strategy to attract their target audience and improve their online visibility.

Challenges.

  • Limited budget for advertising and promotion
  • Highly competitive market with established brands
  • Limited reach and awareness of Gbonk among the target audience
  • Building trust among potential customers due to being a new brand in the market

700%

Organic Visitor Growth

45%

Returning Customer

3.9x

Startup ROAS

352%

Traffic Increased

BRUHITH INDIRESH